Madison Street Capital
March 2024

How Madison Street Capital expanded into new verticals using Paragon Deals’ outbound engine

Madison Street Capital is a global middle-market investment bank. They wanted to reach new industry segments and expand their deal-flow outside traditional referral channels. Paragon Deals launched a structured outbound system targeting CEOs, owners, and operators across multiple industries, generating consistent introductions and improving outreach visibility.

Services

Lead list development, multi-touch outreach, pipeline visibility

Platforms

Email automation + retargeting + analytics

Qualified Opportunities
~25–45 (estimated)
New deal-related conversations generated across target verticals in the first 90 days
Engagement Rate
~5–7%
Percentage of outreach converting into interested operators or executives
How Madison Street Capital expanded into new verticals using Paragon Deals’ outbound engine

Company Overview

Madison Street Capital (madisonstreetcapital.com) provides M&A advisory, capital structuring, and valuation across global markets. They operate in manufacturing, technology, energy, logistics, and business services.

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How Madison Street Capital expanded into new verticals using Paragon Deals’ outbound engine

Madison Street Capital is a global middle-market investment bank. They wanted to reach new industry segments and expand their deal-flow outside traditional referral channels. Paragon Deals launched a structured outbound system targeting CEOs, owners, and operators across multiple industries, generating consistent introductions and improving outreach visibility.

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The Problem

Madison Street Capital’s team wanted a reliable way to open conversations beyond their traditional network. Their outbound systems didn’t scale across multiple verticals, and follow-ups were difficult to track consistently.

The Solution

Paragon Deals built a vertical-specific targeting strategy, developed segmented outreach lists, and deployed high-volume automated campaigns. Within weeks, Madison Street Capital received a steady stream of qualified conversations from business owners aligned with their mandate criteria. Better tracking and reporting improved internal decision-making and follow-up efficiency.

How Madison Street Capital expanded into new verticals using Paragon Deals’ outbound engine
How Madison Street Capital expanded into new verticals using Paragon Deals’ outbound engine

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